Collaborative advertising
brilliance.

The Publisher’s Exchange

Boost your PreBid advertising performance by consolidating all your adapters into a single server-to-server exchange. With real-time reporting, customization and direct end point integrations, The Publisher's Exchange provides the latest in traffic shaping, machine learning and identity solutions to maximize every ad request all while reducing page latency and improving CPM performance.

YieldLift

The smartest way to maximize each and every impression is with YieldLift.  Our publisher solutions elevate your monetization and activate your pages to reach peak revenue potential.

With Yield Lift, you can expect unparalleled efficiency, personalization, and security in your ad campaigns. Our innovative features ensure that your ads are always optimized, relevant, and protected, delivering maximum value and impact.

Bid Shaping

Introduce auction efficiency based on learning from previous auction opportunities and bidder participation. Our advanced algorithms analyze historical data to optimize bidding strategies in real-time, ensuring you get the best value for your ad spend.

Creative Issue Profiting

Track creative load failures at scale and predict if a bid/creative is unlikely to load due to underlying hardware/software issues on the user side. This proactive approach ensures that your ads are always delivered seamlessly and effectively.

Behavioral Analysis

Analyze user behavior and predict preferences to deliver personalized ads. Our sophisticated algorithms create tailored experiences that resonate with individual users, increasing engagement and conversion rates.

Contextual Targeting

Use AI to understand the context of webpages and match relevant ads. Our cutting-edge technology ensures that your ads are always aligned with the content users are consuming, enhancing relevance and user experience.

Optimizing Bidding Strategies

Leverage real-time data to optimize bidding strategies on the fly. Our platform continuously adjusts bids to maximize ROI and ensure your ads reach the right audience at the right time.

AI Fraud Detection

Detect and block invalid traffic and fraudulent ad impressions. Our advanced AI algorithms identify and mitigate fraudulent activities, protecting your ad budget and ensuring genuine engagement.

Content Recognition

Use AI to analyze video content and serve relevant ads. Our technology understands the context of video content, allowing for highly targeted and effective ad placements.

Personalized Video Ads

Dynamically adapt video content to suit individual user preferences. Our platform creates personalized video ads that cater to each user’s interests, enhancing engagement and driving conversions.